MultiChoice, the parent company behind DStv and GOtv, has announced the shutdown of its streaming platform Showmax after 11 years of operation.
The decision comes after a thorough review aimed at bolstering the company’s broader digital strategy and ensuring sustainability amid intense competition in the streaming market.
Launched in 2015 initially in South Africa, Showmax grew to serve users across numerous African countries. While no exact shutdown date has been specified, MultiChoice assures subscribers that services will continue uninterrupted for now, with no immediate actions needed on their part.
The company emphasizes that customer experience remains a top priority and plans to provide detailed updates on timelines and transition steps in advance.
This move coincides with the recent approval of Canal+’s acquisition of MultiChoice, though specifics on employee impacts or alternative offerings for Showmax users weren’t detailed in the announcement.