Multichoice on Monday said that the revamped version of its video streaming platform known as Showmax 2.0 would be launched on Feb. 12.
Mr Opeoluwa Filani, General Manager of Showmax Nigeria, disclosed this during a news conference in Lagos.
Filani said that the new Showmax 2.0 would feature three subscribion plans: Showmax Entertainment, Showmax Premier League and Showmax Entertainment, as well as Premier League.
He said the new application for Showmax 2.0 would be available for download from Jan. 23 while the old application (Showmax 1.0) will cease to exist from Feb. 12, when the new Showmax is introduced.
He explained that Showmax had engaged in global partnerships to achieve this and to gain access to world best international content.
He noted that affordability, accessibilty were important to Showmax’s ambition with the goal to be number one streamer in Africa.
“The new Showmax will offer football lovers a stand-alone Premier League plan for mobile, with all 380 games offered live on Showmax Premier League for N2,900 at launch.
“In addition to this, there are two more Showmax plans available to customers: Showmax Entertainment on mobile for N1,200 a month, as well as the Showmax Entertainment plan priced at N2,500 per month at launch.
“Ten months after MultiChoice, Comcast’s NBCUniversal and Sky announced a joint streaming vision for Africa, the new Showmax is here, featuring a refreshed brand and a massive content lineup.
“There are currently just over 450 million smartphones in the hands of individuals across Africa and more than 250 million avid football lovers on the continent.
“Showmax Premier League is a game-changing product that gives individuals a ticket to the football they love, wherever they are on the device they always have with them,” he said.
Filani noted that users of the previous version, Showmax 1.0, could migrate seamlessly with guidance from the streaming company.
Richard Masters, Chief Executive Officer of Premier League, who spoke virtually, said, “Africa is incredibly important to the Premier League and our clubs; 20 per cent of Television audiences on any given matchday come from Africa.
“We are delighted with this Showmax initiative, which puts the Premier League in your pocket at a new price point so that millions more can enjoy our fantastic competition.”